Over the coming months, the campaign will highlight a number of key issues as the council aims to make roads across the area safer.
The campaign will include a focus on:
• pedestrian distractions such as wearing headphones and using mobile phones near roads
• pedestrian safety in the dark winter months
• inappropriate and inconsiderate parking and driving near our schools
• promotion of active travel to school
Delivered in partnership with Police Scotland, the campaign will build on the significant programme of active travel advice and activity already being delivered across schools.
It will also build on the work already carried out by pupils who are Junior Road Safety Officers and by Road Safety Assistants, many of whom are parents.
Launching the campaign at Mearns Castle High were the Convener for Environment, Alan Lafferty; Convener for Community Services and Community Safety, Councillor Colm Merrick; local ward councillor Councillor Caroline Bamforth; Police Constable Angela Mitchell and representatives from Police Scotland Roads Policing Unit and pupils from Mearns Castle High, Kirkhill Primary and St Clare’s Primary.
Councillor Alan Lafferty, Convener for Environment, said: “With the arrival of darker mornings and evenings, as well as bad weather, we know that pedestrians, cyclists, road signs, and other road users are harder to spot. That’s why we are launching this campaign and are starting by highlighting the importance of taking extra precautions in the winter months to make our roads as safe as possible for all.”
Councillor Paul O’Kane, Convener for Education and Equalities, said: “The aim of this campaign is to not only raise awareness of safety issues, but to change behaviours of pupils, parents and carers across every school in East Renfrewshire. We have a range of activity planned over the coming months which will take place in and around schools, as well as online and I would urge all pupils, parents and carers to get involved.”
Councillor Colm Merrick, Convener for Community Services and Community Safety, said: “The safety of our residents is of paramount importance and by launching this road safety campaign we are reminding both residents and road users to take extra care during these dark and icy months. Raising awareness of the issues which residents face every day will hopefully make people think twice about acting irresponsibly whilst on our roads.”
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